Anushka Sharma launches new millet-based health food brand

Our lives have become incredibly busy and increasingly demanding in today’s fast-paced world. While this hustle offers numerous conveniences and opportunities, it also poses significant challenges to our health. We skip meals to take that one important call and extend working hours only to compromise on sleep. We rely heavily on unhealthy foods. These poor eating habits are causing an alarming increase in severe but avoidable health issues.According to the Indian Market Research Bureau, more than 80% of Indians might be protein-deficient.1 Obesity showed a 50% increase among Indians between 2019-2022. In the same period, diabetes and hypertension also increased by 8% and 11%, respectively, as per the Health of the Nation report.2
The need to find the right fuel for our bodies has become more apparent than ever. There is increasing awareness of the need to make a shift towards high protein and high fiber foods that allow us to sustain energy levels, support digestion, and improve overall well-being. Many celebrities are also becoming proponents of healthy living, and among them, Anushka Sharma is perhaps the most well-known for her commitment to and advocacy of healthy living and fitness. Recently, Anushka Sharma took to Instagram to share glimpses of a typical day in her busy life and how adding Millé, a high plant protein, fiber-rich, millet-based health food line, to her every meal is helping her sustain the energy she has needs to juggle multiple roles in her life.
Also an investor in Wholsum Foods, the parent company of Millé, she shares how adding a variety of foods from Millé, which are packed with the nutritious combination of millets, lentils and legumes, to her diet is helping her stay active and light through the day, as she fights cravings and even enjoys some healthy indulgences along the way!

Known as an advocate of healthy living and sustainable eating, she talks about how Millé’s delicious, nutritious products with high plant protein and fiber, all-natural ingredients, and very low sugar are helping her in making a shift for the better without compromising on taste .
Millé is an innovative super grain company which combines the goodness of millets with protein-rich lentils and legumes. It offers high-fiber and low-sugar natural products across breakfast, snacks, and stables, including breakfast cereal, pancake mixes, healthy cake mixes and gluten-free grain alternatives to rice and wheat, which can be included in diverse recipes and cuisines.
The UN declared 2023 as the ‘International Year of Millets’, and Millé actively promotes the consumption of this nutrient-rich, climate-smart super grain, which uses very little water and no fertilizers or pesticides. Working closely with leading Indian and international chefs, as well as nutritionists and farmers, Millé hopes to help bring millets, known as the ‘mother of all grains’, back to contemporary food culture.

Anushka Sharma Mille

“Millé is a super-grain food company that brings the health-conscious consumer fabulous, sustainable food which is backed by science, rooted in traditional knowledge and easy to prepare. It offers customers healthy food options with increased plant protein from the unique combination of millets with lentils and legumes. “With rising diabetes, cardiovascular diseases and unhealthy eating culture, Millé helps people make a positive change towards a holistically healthier, happier way to eat, using ancient super grains that are inherently good for you and good for the planet,” shares Shauravi Malik and Meghana Narayan, Co-Founders, of Wholsum Foods.
Millé is a welcome initiative at a time when the Indian government is actively trying to bring superfoods back to our palates. In 2018, millets were declared ‘nutri cereals’ and added to the national food security mission. Rs 300 crore was earmarked for its development.3 It was also in 2018 that India proposed to the UN to declare 2023 as the international year of millets. Now, India is drawing up a roadmap to figure out among the top three exporters of millet by 2025. Millets are also drought-resistant and require a lot less water to grow than wheat and rice. Some can even grow in rocky terrain.
The government’s massive push towards the promotion of millet is a testament to its importance in our diets. Embracing the combination of nutrition, high plant protein and fiber in Millé products in our eating plans not only helps us nourish our bodies and improve our overall health but also gives us the energy to do more.
Disclaimer: This article has been produced on behalf of Wholsum Foods by Times Internet’s Spotlight team.
1. https://health.economictimes.indiatimes.com/news/industry/indias-nutritional-deficiency-a-hidden-hunger-race/96931538
2. https://health.economictimes.indiatimes.com/news/hospitals/apollo-releases-its-annual-health-of-the-nation-report-on-non-communicable-diseases/99320110.
3. https://economictimes.indiatimes.com/industry/cons-products/food/food-of-the-future-the-business-and-economy-of-super-grains/articleshow/99336226.cms?from= mdr

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